Google is very stringent about the content that is being pushed via VSMS and prohibits as wells as restricts (as per the Terms and Conditions) the below content:

Prohibited content


  • Counterfeit goods
  • Dangerous products or services
  • Products or services that enable dishonest behaviors
  • Dangerous or derogatory content
  • Shocking content, etc.


Restricted content


  • Tobacco
  • Alcohol
  • Gambling and games, etc.