Telecom Regulatory Authority of India (TRAI) has released The Telecom Commercial Communication Customer Preference Regulation (TCCCPR) 2018 to regulate Unsolicited Commercial Communication (UCC) and create transparency in the entire process. TRAI has created the guidelines to enhance control, curb any fraudulent activities and provide greater safety to the end customer.

As per the revised TRAI guidelines, The system will be governed using Block-chain technology also known as Distributed Ledger Technology (DLT) and the whole panel entities will be interlinked with each other and the companies who want to communicate with their customers will now have to register themselves with Telecom Operators for sending SMS using their company documentation. The Businesses (Principle Entity) and Service Provider (Telemarketers like Kaleyra) will be accountable to telecom operators who will be directly accountable to TRAI.


Registration Process for Businesses

In order for any company to be able to terminate messages towards their end customers, the registration needs to be done in any one of the operator’s portals.

  1. Registration with Jio - Click Here
  2. Registration with PingConnect (Videocon) - Click Here
  3. Registration with Vodafone - Click Here
  4. Registration with BSNL - Click Here
  5. Registration with Airtel - Click Here
  6. Registration with Tata - Click Here

The government directive links for the implementation of DLT can be found here and the updated version here.

As per the latest update from our operator partners in order to facilitate DLT, there is also an expected hike in the pricing and costing of bulk SMS from August 2020. You can read more about it here.